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You are here:Home>>Strategic Research & Analysis>> Nigeria Hires Levick To Handle PR Fallout From Kidnappings and APC hired AKPD
Friday, 27 June 2014 14:14

Nigeria Hires Levick To Handle PR Fallout From Kidnappings and APC hired AKPD

Written by Arun Sudhaman
From right: President Goodluck Jonathan; Senator George Akume; Senator Bola Ahmed Tinubu and Chairman, Action Congress of Nigeria, ACN, Chief Bisi Akande at the consultative meeting between President Jonathan and leaders of six political parties at the State House, Abuja on June 1st, 2014.. Photo: Abayomi Adeshida. From right: President Goodluck Jonathan; Senator George Akume; Senator Bola Ahmed Tinubu and Chairman, Action Congress of Nigeria, ACN, Chief Bisi Akande at the consultative meeting between President Jonathan and leaders of six political parties at the State House, Abuja on June 1st, 2014.. Photo: Abayomi Adeshida.

 

The Nigerian Government has hired DC PR firm Levick as it attempts to counter criticism of its response to the kidnapping of more than 200 schoolgirls.

 

The Hill has reported that the $1.2m contract calls for Levick to "change the the international and local media narrative surrounding Nigeria’s efforts to find and safely return the girls abducted by the terrorist organization Boko Haram."

 

The assignment comes after the Holmes Report revealed that Nigerian ministers had met with approximately five PR firms in London in May.

 

The development follows the mass abduction of schoolgirls in April by the Boko Haram militant group in Chibok. Activists from the #BringBackOurGirls group have ramped up pressure on the government, amid international uproar over the girls' disappearance.

 

Levick's work will be part of a global effort to "mobilize international support in fighting Boko Haram as part of the greater war on terror.”

 

The firm is partnering with human rights attorney Jared Genser on the assignment. Genser is expected to support efforts to foster real change and advance human rights in Nigeria.

 

It is thought that Africa's top oil producer is concerned that domestic unrest sparked by the kidnappings may prove politically costly with elections looming.

 

Boko Haram's reign of terror in northeast Nigeria has included countless civilian atrocities since 2009, as part of the group's attempt to establish a mediaeval  Islamic caliphate.

 

Nigeria's next election takes place in early 2015. Opposition party APC hired political consultancy AKPD — best known for its work with Barack Obama — earlier this year to support its campaign.

 

Source: The Holmes Report

 

 

 

 

 

 

 

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