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You are here:Home>>Strategic Research & Analysis>>Nigeria World Cup jerseys sold out overseas after 3 million
Sunday, 03 June 2018 02:29

Nigeria World Cup jerseys sold out overseas after 3 million

Written by Jacob Bogage Washington Post
Nigeria World Cup jerseys Nigeria World Cup jerseys

 

The World Cup’s most anticipated uniform was finally available for purchase — and now it’s not.


Nigeria’s “Naija” kit has been a pop-culture phenomenon since Nike released the design in February and began

accepting preorders. But the jersey wound up even more popular than the company could have imagined.

Image result for Nigeria World Cup jerseys



Three million preorders for the $90 shirts came in, and Nike stores sold out their retail inventories Friday.


Customers lined up for blocks in Nigeria’s capital of Lagos as well as in London to purchase the kits, which have become

as much of a fashion statement as a way to support the Super Eagles in this month’s World Cup.

 

The kits are modeled after those worn by Nigeria’s revered 1994 team and feature the zigzag design meant to mimic an

eagle’s wings.


“Naija,” the name of the collection and the word stamped across the front of one of the kits, is a patriotic slang term

among the nation’s youth. It can be literally translated to mean “the new Nigeria” and often is a moniker for the fast and

fun life of Nigeria’s middle-class cosmopolitan younger generation.



Jacob Bogage writes about sports for The Post, where he has worked since 2015. He previously covered the automotive and manufacturing industries for the Business section

 

 

Last modified on Sunday, 03 June 2018 02:39

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