• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
AFRIPOL

AFRIPOL

en English
ar Arabiczh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish
  • Home
  • About Us
  • Mission Statement
  • Articles
  • Book Review
  • Archive
  • Contact Us

Oscar Awards: Nollywood is Standing Tall without Nominations

January 24, 2013 by Emeka Chiakwelu Leave a Comment

Genevieve Nnaji, Nollywood actress
picture: nollywood.tumblr.com

A Nollywood without Oscar nominations in 2013

“Whether Nollywood wins Oscars or not , we will keep watching their movies . We have our AMAA to rate our movies by . Hollywood cannot be best friends with Nollywood because the later snatched away millions of their viewers around the world . The two movie giant houses are worlds apart . Nollywood deals with our everyday situations we face in life while Hollywood is too abstract and theoretical.” – T. Thomas, January 17, 2013

When Hollywood announced its 2013 Oscar Award nominations earlier this month, it was said that many Nollywood stars braved the time difference and were wide awake to hear the nomination row-call. When it came to nominations for Best Foreign Language Films, no single Nollywood or Nigerian movies were nominated. Some of the Nollywood stars were said to be little disappointed by Hollywood for not giving Nollywood its due respect or ‘props’ as she mightily deserved.

Nollywood should recognize that Oscar’s Academy Award is in the business of promoting Hollywood and swelling the bank account of its people. Nollywood has been phenomenal, within a span of ten years it has replaced Hollywood as the second largest movie producers, while Bollywood of India continued to take the first place. Nollywood is gradually but steadily becoming a business competitor to Hollywood in Africa, if not beyond.

In profitability and superb organizational structure, Hollywood runs supreme. As noted by Slate: In 2004, “the six major studios—Disney, Fox, Warner Bros., Paramount, Universal, Sony, and their subsidiaries—had total revenues of $7.4 billion from world box-office sales, $20.9 billion from world video sales, and $17.7 billion from world television licensing.”  Hollywood is very profitable and entertaiment industry gives United States its second largest foreign revenue. And Hollywod cultural influence, as a leverage for soft power cannot be overemphasised.

In comparison, “Nigeria’s Nollywood is the third largest film industry worldwide right behind Hollywood in the US and India’s Bollywood. Its filmmakers have mastered the art of producing entertaining popular media with low production costs and high revenue gains. According to Black Enterprise, Nollywood produces more than 2000 moves each year and brings in $250 million in profit.” as Charlotte Young wrote in  Madamenoire. Nollywood has the potential to be a global juggernut akin to Hollywood but more work must done in establishing legal frameworks and entertaiment infrastructures including copy write laws, protection of intellectual property and adequate distribution centers.

First of all, it makes sense to explain how foreign movies are nominated for Oscar awards. The first thing to do is to submit a movie or movies for nominations. Secondly, lobby the Academy Board for selection and when nominated go further and intensify the lobbying to get the voters to support the movie. The later may require hiring a Hollywood agent in order to make it possible.

Without any inquiry and probing, I have the hunch that energetic Nollywood film makers will definitely submit movies for consideration.  For now that is good enough for Nollywood for only time will take care of being part of the nominations and winners.

Nollywood film will never be selected or win Oscar award unless it has a Hollywood connection and by this I mean financial or monetary interest. Nollywood has not even recognized how powerful she is becoming, for Nollywood poses a business threat to Hollywood especially in Africa and developing nations. What Nollywood did in Africa and beyond was to displace Hollywood by telling the stories average Africans can identify with and not some tinseltown stories that are quite far away from African experience and cultural make-up.

Nollywood has captured the spirit and soul of Africa on a motion picture. The Nollywood is antithetical to the Hollywood early movies that make mockery of Africa by distorting her humanity with comical and disparaging projections. The Nollywood experience is a resourceful mouthpiece for the old and new Africa – the good, bad, rich, poor, and of course the authentic Africa which is rooted on African perspective. Nollywood stands for something beyond just making movies but a movement that illustrates, defines and captures Africa’s sense and sensibility without seeking for permission or apology unlike African polity.

The introduction of the category for Oscar nomination for Best Foreign Language Film started in 1956. The much older and established Bollywood has been submitting their movies from 1957 to the present day. With all the movies submitted, Bollywood has only been nominated for three movies and none has ever won.

Nollywood has every attribute just like Hollywood to give it an international acceptance. Nollywood have the glitz, gossip, brains and beauty; and Nollywood stars are gaining name recognition in the world. The works of and faces like Genevieve Nnaji, Nkem Owoh are gaining a growing acceptance in the film world. In nearest future many Nollywood stars will be invited to become part of Hollywood because of the enormous talents, moreover there is money to be made in Nollywood’s Nigeria and Africa. It is already happening in the music industry, you have many American musicians collaborating with P Square and D’Banji.

With Africa’s exploding population and purchasing power, time is on the side of Nollywood. The time is not distant away when Hollywood will beckons Nollywood for collaboration and partnership. Nollywood must be persistence and must not relent on her quest to entertain the world.

Filed Under: Strategic Research & Analysis

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

Peter Obi welcomes at Adeboye’s Redemption City (video)

August 13, 2022 By AFRIPOL

U.S. Model Arrested, Charged with Murdering Nigerian American Boyfriend  (see video of her abusing him)

August 12, 2022 By AFRIPOL

RSS AllAfrica News: Latest

  • Africa: We're Listening to Africa and Strengthening Ties – Ambassador Linda Thomas-Greenfield
    [allAfrica] African nations have "unlimited" potential to become "breadbaskets" that not only feed the continent but also a hungry world, Linda Thomas-Greenfield, the U.S. Ambassador to the United Nations, said during a policy address on food security in Accra earlier this month. The Cabinet member with the most broadest African experience and knowledge -- she […]
  • South Africa: SA Should Implement FATF Recommendations to Avoid Greylisting, Says Kganyago
    [SAnews.gov.za] South Africa can avoid possible greylisting if it were to implement recommendations contained in the Financial Action Task Force (FATF) mutual evaluation report.
  • South Africa: Stage 2 Load Shedding Extended
    [SAnews.gov.za] State power utility Eskom has confirmed that Stage 2 load shedding will be implemented from 4pm to midnight on Wednesday and Thursday.
  • Nigeria: 174 Stranded Nigerians Arrive From Libya
    [This Day] The National Emergency Management Agency (NEMA) yesterday received a batch of 174 stranded Nigerians from Libya.
  • Kenya: Obado Rallies Luo Community to Support Ruto Presidency
    [Capital FM] Kisumu -- Outgoing Migori Governor Zachary Okoth Obado has rallied the Luo community to support the President- Elect William Ruto noting that he harbors no hatred for the community.
  • Kenya: I Have Delivered, Magoha Says as He Apologizes Over Appearance of Arrogance
    [Capital FM] Nairobi -- Education Cabinet Secretary George Magoha says he has delivered during his tenure despite appearing to be arrogant.

Tags

Achebe Africa Anambra Boko Haram Buhari CBN Corona Virus Egypt Igbo IMF Inflation Jonathan Kenya Nigeria Okonjo Iweala Peter Obi Sanusi Senate Soludo South Africa Soyinka United States
  • Facebook
  • Instagram
  • Twitter
  • YouTube

Archives

Footer

Africa Political and Economic Strategic Center, AFRIPOL is foremost a public policy center whose fundamental objective is to broaden the parameters of public policy debates in Africa. To advocate, promote and encourage free enterprise, democracy, sustainable green environment, human rights, conflict resolutions, transparency and probity in Africa.

Recent

  • Aisha Yesufu: ‘Politics is not love affair.’ (video)
  • U.S. STRATEGY TOWARD SUB-SAHARAN AFRICA BY THE WHITE HOUSE
  • UMUOJI: Boston Hills Resort & Hotel Ltd is rated a 5 Star Hotel and is now open for Business; Group rate is available!!
  • Labour Party’s Peter Obi visit Femi Kuti, Charley Boy and others
  • Massive Borrowing Puts Nigeria’s Future at Risk

Search

Tags

Achebe Africa Anambra Boko Haram Buhari CBN Corona Virus Egypt Igbo IMF Inflation Jonathan Kenya Nigeria Okonjo Iweala Peter Obi Sanusi Senate Soludo South Africa Soyinka United States

Copyright © 2022 · AFRIPOL