The largest American retail store Walmart pulled Juneteenth ice cream from store shelves after it was accused of commercializing the holiday to sell ice cream. Walmart made the ice cream to celebrate the Juneteenth, an African American holiday that commemorate the end of slavery in America.
Juneteenth, celebrated on June 19, is the day in 1865 when the remaining enslaved people in Galveston, Texas, were informed by Union troops of their freedom under the Emancipation Proclamation.
In June of last year, President Biden signed a bill making Juneteenth a federal holiday, which allows most federal employees to take the day off in observance.
Vocal critics felt that Walmart should have promote their own Black-owned ice cream brand Creamalicious, that are already in their shelves than creating their own brand.